Persona - Andrew Seddon

Andrew Seddon - In his Lambton Quay Office

Andrew Seddon a "Senior Information Systems Analyst" for PriceWaterhouseCoopers. He is a busy man who spends the majority of his time working between his inner city Wellington office and from home. For him this means he has become increasing reliant on his iPhone smartphone to bridge the gap on-the-go and to ferry information. At home Andrew is very much a family man with his wife Sarah and there two children James (17) and Cathy (12) situated in there recently renovated Miramar property. Andrew grew up originally in Hamilton and is formally trained with a conjoint in Economics and Computer Science with this eventually landing him an internship with PWC in there Hamilton offices before his subsequent promotion to a systems analyst in Wellington where he has lived since. Andrew commutes by bus each morning while his wife takes the children to school, on the bus ride he carries out his usual tasks of checking his email, checking the status of IT systems and delegating jobs to his fellow workmates via email,text and securely log on to his works servers. His job requires  meeting with the companies customers and discussing what services PWC can provide to give them the competitive edge in terms of software solutions and IT systems. He uses his smartphone to record these meetings and access his documents on the fly. One thing that annoys Andrew is the incompatibility and reliance on many third-party apps to make his workflow possible, syncing his calendar and opening/editing word documents to name a few frustrations, along with the closed nature of Apple's iOS system that he cannot develop his own apps for without Jail-breaking his phone, he is contemplating the switch to Google's Android system as it allows a larger and easily customized feature set. In his spare time Andrew likes to play social Tennis with mates, spend time outside with his family, and contributes to coding opensource projects. He enjoys his job as it allows him to express his creativity and pitch his ideas to big business and he feels valued within the workplace. However he feels that the company as a whole could benefit from becoming more in touch with technology.