Sunday, 29 September 2013

Persona - Andrew Seddon


Andrew Seddon - In his Lambton Quay Office


Andrew Seddon a "Senior Information Systems Analyst" for PriceWaterhouseCoopers. He is a busy man who spends the majority of his time working between his inner city Wellington office and from home. For him this means he has become increasing reliant on his iPhone smartphone to bridge the gap on-the-go and to ferry information. At home Andrew is very much a family man with his wife Sarah and there two children James (17) and Cathy (12) situated in there recently renovated Miramar property. Andrew grew up originally in Hamilton and is formally trained with a conjoint in Economics and Computer Science with this eventually landing him an internship with PWC in there Hamilton offices before his subsequent promotion to a systems analyst in Wellington where he has lived since. Andrew commutes by bus each morning while his wife takes the children to school, on the bus ride he carries out his usual tasks of checking his email, checking the status of IT systems and delegating jobs to his fellow workmates via email,text and securely log on to his works servers. His job requires  meeting with the companies customers and discussing what services PWC can provide to give them the competitive edge in terms of software solutions and IT systems. He uses his smartphone to record these meetings and access his documents on the fly. One thing that annoys Andrew is the incompatibility and reliance on many third-party apps to make his workflow possible, syncing his calendar and opening/editing word documents to name a few frustrations, along with the closed nature of Apple's iOS system that he cannot develop his own apps for without Jail-breaking his phone, he is contemplating the switch to Google's Android system as it allows a larger and easily customized feature set. In his spare time Andrew likes to play social Tennis with mates, spend time outside with his family, and contributes to coding opensource projects. He enjoys his job as it allows him to express his creativity and pitch his ideas to big business and he feels valued within the workplace. However he feels that the company as a whole could benefit from becoming more in touch with technology.


Tuesday, 24 September 2013

Products

http://upload.wikimedia.org/wikipedia/commons/d/d6/Mobile_phone_evolution.jpgphone change 

 

Rise in digital tech use, 1980–2010

1980

  • Cell phone subscribers: 11.2 million
  • Internet users: All Internet users at this time were indexed in a phone book sized directory.

1990

  • Cell phone subscribers: 12.4 million (0.25% of world population in 1990)
  • Internet users: 2.8 million (0.05% of world population in 1990)

2002

  • Cell phone subscribers: 1,174,000,000 (19% of world population in 2002)
  • Internet users: 631 million (11% of world population in 2002)

2010

  • Cell phone subscribers: 4 billion (67% of world population in 2010) 
  • Internet users: 1,800 million (26.6% of world population in 2010)



By the 1980s, the cell phone was being used by a small population of the public - although in its fundamental form. The technology was new, the phones heavy and inconvenient to carry, and the service and phone extremely expensive. It was not surprising, therefore, that not many people were impressed enough with the cell phone to pay the high prices.

But as technology advanced, and the cell phone came down in weight and price, more and more people took the streets with cell phone in hand. Today's compact and streamlined cell phone offers a bevy of services - from phone and camera to calendar and music - and is a vital accessory for most everyone. Whether conducting business or communicating at a moment's notice with friends and family - the cell phone has elevated communication to the next level.





03 April 1973
The first mobile telephone call was made on this day forty years ago by a Motorola engineer named Martin Cooper. The Motorola DynaTAC, which took a full ten hours to charge and stood at 22.9 centimetres tall, is widely accepted as being the first phone which made a mobile call. The phone is reported to have only held charge for approximately 30 minutes (years later it was admitted that this was more likely 20 minutes); good job really considering it weighed approximately the same weight as a large pineapple (1kg). This phone was made popular by Michael Douglas playing Gordon Gekko in the seventies Hollywood movie Wall Street. However, unless you were as rich as Gekko, chances are you may not have had a spare £4,000 dollars to spend on one of these.



gordonhttp://justdiala2z.com/wp-content/uploads/2013/03/motorola-dynatac-8000x-pic-2.jpegFile:DynaTAC8000X.jpg

01 December 1979
In the years when Margaret Thatcher was about to dominate politics, the Japanese introduced the first commercial mobile phone network. Aimed at the rich initially, these phones were car-phones and available only to rent at first. The cost of one of these would have set you back around £3,600 dollars every year (not including the cost of the call itself). By 1984, these phones were much cheaper, with coverage available to the whole of Japan.


Nokia_mobira_senator 
















1982
Nokia not wanting to be left behind introduced their first mobile car phone in the early eighties. The size of a large portable radio and the weight of a small child (21 pounds), this was not for the weak. The Nokia Mobira Senator soon became widely available. In the same year, Nokia introduced the DX200, which became the company’s first mobile hand held telephone.




1987
The Mobira Cityman was the first phone introduced by Nokia for general public use. Although this handheld device would have set you back around £4,000, it became very popular. In the same year, the GSM network was adopted as the European standard signal (Global System for Mobile communications). The next ten years would completely revolutionize the mobile world.


1992
It was the beginning of the nineties when British mobile telecommunications firms were looking at ways in which to bring mobile solutions to the UK. This resulted in the introduction of the Rabbit phone. This phone could only be used if the caller was within 100 metres of a rabbit sign (a transmitter). For a few years, these signs could be seen on shops, phone masts and in general public places.

rabbit

With the Rabbit phone, only the caller could speak. The recipient had to receive the message via pager messaging.
The Rabbit phone only managed to gain 10,000 users at the height of its popularity and eventually died out. It is thought its demise was due to the rapid increase in popularity of the networks Cellnet and Vodaphone, which offered the talk back function.
 

1994-1999
By the late nineties, Nokia had introduced a few handsets, including the 2100 series and the 6110. These phones were responsible for the Nokia ringtone which is believed to be one of the most played music pieces of all time. It is estimated by Nokia that around 370 million of these handsets were sold within this period.
http://www.mobilesdata.com/images/big/Nokia/2100.jpg
  http://www.baber.com/baber/gifs/cellphone/nokia/nokia_2100.jpghttp://upload.wikimedia.org/wikipedia/commons/d/d0/Nokia_6110.jpg





2000 Onwards
By the turn of the century, many people in the Western world had a mobile phone or access to one. By this time, phone companies were looking at ways in which to offer something more to their customers than just calls and texts. Beating one another on snake had become boring, so mobile phone providers were thinking of new and innovative ways in which to compete in an ever-evolving digital world. This included introducing cameras on mobiles and being able to access the Internet a few years later.

 http://www.china-mobile-phone.com/mall/images/1343812628_1.jpghttp://i.gzn.jp/img/2009/05/25/au_2009_summer_photo/au_hv_wooo_r_01.jpg




2007-Present
By 2007, Steve Jobs had revealed the iPhone. This Smartphone along with its competitor’s handsets have completely changed the way that we use phones. There isn’t much that Smartphones can’t do.  Whether it’s ordering a table at a restaurant, making and editing movies, organising your life or using social media; the Smartphone is an all-in-one for most people now and many couldn’t imagine life without it.


http://www.techgig.com/files/photo_1377978107_temp.jpg















http://zagg-blog.s3.amazonaws.com/community/blog/wp-content/uploads/2013/07/HIstoryofcellphones2.jpg







The User

The User


The businessman- 

Uses smartphone to perform tasks such as:

1.) Calling/ testing to arrange meetings 
2.) Send/ receive emails
3.) Monitor stock market
4.) Access files from his office whilst on the fly
5.) Share information 
6.) Download reports on the fly
7.) Uses GPS to drive to meetings etc 
8.) Calculator
9.) Camera, if he see's something inspirational that sparks a good business idea he can photograph it and show his boss
10.) To look like he means business
11.) Managing/ listening to music
12.) Mobile Banking
13.) Writing notes
14.) Organizer, calender
15.) Weather updates 



The Teenager-

Uses smartphone to perform tasks such as

1.) Calling/ texting friends and family
2.) Taking selfies (A task in which you hold camera up to mirror and take a photo of yourself)
3.) Playing games (such as temple run, candy crush, doodle jump, 4 pics one word)
4.) Social networking (Facebook, Instagram, Tumblr, Vine, Snapchat) 
5.) Watching videos on vine/ youtube
6.) Listening and managing music
7.) GPS every now and then 



Young Adults (i.e university students)

Uses smartphone to perform tasks such as

1.) Calling/ Texting family and friends
2.) Social networking (instagram, Facebook, Snapchat etc)
3.) Organize meet ups with their friends to discuss projects
4.) Music
5.) Media
6.) Take pictures of inspiration
7.) Instagramming
8.) Documenting uni projects
9.) Blogging
10.) Arranging coffee dates
11.) Using smarphone as Organizer
12.) Writing notes
13.) Weather updates
14.) Asking Siri stupid questions




Elderly people

1.) Calling/ Texting
2.) taking photos of their grandchildren
3.) Listening to classical beats
4.) Using it as a paper-weight
5.) Weather updates
6.) Looking up with the times





Children

1.) Interactive learning
2.) Playing games
3.) Pretending to call/ text people
4.) Taking pictures
5.) Drawing on

 

The stay at home mum

1.) Calling/ Texting friends and family
2.) Taking Pictures
3.) Social networking (Facebook)
4.) Weather updates
5.) Using apps, such as cooking apps? for recipes?
6.) Bill payments
7.) Online shopping (Grocery shopping)
8.) Online banking
9.) Music
10.) Interactive apps to keep children busy


The Task

A task is a piece of work to be done or undertaken, in relation to smart phones this is extremely broad as there are literally thousands or 3rd party applications cater for many other tasks. So I will break this down to the essential tasks that we expect within our modern smartphone. What are the essential tasks that constitutes a smartphone.

Communication



  • Calling and texting are undoubtedly the most important tasks that are carried out by a smartphone, these  tasks involve the user inputing voice or text to transfer information between phone users.
  • Emailing  on the go is also possibly thanks to mobile internet connectivity
  • Social media, this is a vital aspect of the mobile network having a small computer strapped allows new experiences and news to be spread at the touch of a button. Vine, Snapchat and Instagram are great examples of purely mobile based social networks that use the accessbly of having a camera on you constantly to share in diverse and unique ways.


Serving and Sending Media/Information



  • Internet connectivity allows by default to serve the latest news headlines, weather updates and stocks at the glance of you homescreen
  • New innovations such as speech-to-talk technologies also allow for different ways of interfacing with the phones surface, which these days usually consists of highly accurate capacitive touch displays.
  • You can watch/stream video and music straight to your phone
  • You can also do the reverse, capture/record pictures and videos to upload/send to others

Organisation


  • Smartphones are also a very useful organization tool. Taking/recording notes accessing documents, setting alarms/reminders and sync your calendar are all very useful aspects.